Product design – as well as innovation – is being driven by a pursuit of wellbeing. This approach is followed by Henning Köhler. In the design office Noto, he creates a holistic and user-oriented product development approach as a business designer. The strategic embedding in the corporate context and the development of the business model are an essential task. Before joining Noto in 2016, the graduated corporate developer gained experience in the start-up environment and in corporate innovation projects.