Tobias Kollmann
Tobias founded the Coool Agency in 2022. His mission is to help companies unlock the potential of their climate transition - with the key of good communication and creativity. Because the profound change towards a successful 1.5°C future requires not only bold action but also strong visuals and words. The award-winning creative and communication designer, who holds a degree in communication design, was most recently CCO and Partner at the renowned Brand Experience Agency Milla & Partner.
5 questions / 5 answers
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What is your role in (design for) transformation?
I am reevaluating what I've accomplished over the last 20 years, alongside many talented creatives, for a sustainable future.
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Your mission in one sentence? What do you want to change? And why?
The title 'Only cool is coool' implies that the lever is primarily communicative and cultural. Only positive narratives, images, and stories in people's minds motivate the actions we need to realize the opportunities of this profound change.
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What do you expect from Salon D?
A fruitful exchange and perhaps even controversial discourse about how design and economics can jointly unleash transformative power.
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What are you bringing to Salon D?
A clear perspective from the standpoint of the 1.5°C target on the potentials in brand and company communication.
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What should the audience definitely know about you?
My belief: Sustainability can only work if it is a successful business case.
