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Counter in front of a golden clay wall. Beside: Illuminated Niessing lettering

Back to the future:
The beauty of good business.

Niessing Retail Design

Repositioning a jewellery firm with a long tradition through a new retail design.

dreiform develops a stage for the company and its products, that is rich in contrast and energy.

A Clay Clip

The spatial boundary, a clay wall enclosing the area, leads back to the archaic origins of the materials (gold, platinum and gemstones).The clay wall reflects the company’s competence as an expert in these materials.

Purist fixtures and installations, and a counter fashioned from white Corian, are part of a clear design language that focuses on the present and future.

Project Details




dreiform has conceived and implemented Niessing Shops at locations in Germany, Japan and China.


Related projects and topics.

Related projects and topics.