Temporary dining culture. dreiform developed the “m.eating.point” pop-up restaurant and placed it in the centre of a Cologne shopping arcade, where it generated an extremely relaxed congregation of customers, the brand and its products.
The contrast between the low-budget setting and this premium brand was a hit, and this one-off event was developed into the “mono pop-up-tour” throughout Germany.
Spoon, knife, fork
The manufactory for design classics runs the pop-up restaurant m.eating.point within the off-program ‘Passagen’. To try one of the modular elements ‘spoon, knife, fork and pick-up’ is the focus of a sensual visitor experience.
Cutlery in your luggage
A bright, 10 meter long table made out of hygiene pallets serves as a communication platform for informal talks and culinary exchanges.
Red ‘Revolutionary suitcases’ – design icons of the 70s from mono designer Peter Raacke – are used to present the products in the pop-up store.