Styrolution Trade Fair Booth K
The worldwide leading manufacturer of styrene plastics wanted to show a presence, and at the same time be perceived as a young, agile company. This way also the stipulation for the trade fair premiere at K 2013, which dreiform presented recently:
Movement, playful and yet in-depth experience of the brand from different perspectives, and an open staging with the guiding principle being interactive and haptically engaging – ensured a great deal of attention and positive resonance.
The „Solution Journey“ begi
Visitors can go on a journey into the world of Styrolution by themselves or in dialogue with employees – from examples of use to the details of the plastic characteristics.
A „boarding pass“ ensures an individualised experience – and means that the information gathered can be saved and sent by e-mail. The visitors can experience real statements from employees of the company at „Brandfaces“ – from workers to top management.
The diversity of uses from toy digger to high tech medical products and the multitude of product characteristics – the „Co Creation Tool“ – allow a product experience from different perspectives.
The Styrolution employees ensure that the journey through the Styrolution world is an individual one – supported by tablets: In this way individualised information can be called up at every point in the room and sent to the visitor directly by e-mail.
A stand with visibility
The light extraordinary architecture, a free derivation of the carbon ring of the chemical formula of styrene, combines a textile membrane and pulsing lights to make an atmospheric whole.
Dortmund, Trade Fair K
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