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Overview of the trade fair booth: Polygonal architecture with  product wall

Granulate becomes a message.

Styrolution Trade Fair Booth K

The worldwide leading manufacturer of styrene plastics wanted to show a presence, and at the same time be perceived as a young, agile company. This way also the stipulation for the trade fair premiere at K 2013, which dreiform presented recently:

Movement, playful and yet in-depth experience of the brand from different perspectives, and an open staging with the guiding principle being interactive and haptically engaging – ensured a great deal of attention and positive resonance.

The „Solution Journey“ begi

Visitors can go on a journey into the world of Styrolution by themselves or in dialogue with employees – from examples of use to the details of the plastic characteristics.

A „boarding pass“ ensures an individualised experience – and means that the information gathered can be saved and sent by e-mail. The visitors can experience real statements from employees of the company at „Brandfaces“ – from workers to top management.

Co-Creation

The diversity of uses from toy digger to high tech medical products and the multitude of product characteristics – the „Co Creation Tool“ – allow a product experience from different perspectives.

The Styrolution employees ensure that the journey through the Styrolution world is an individual one – supported by tablets: In this way individualised information can be called up at every point in the room and sent to the visitor directly by e-mail.

A stand with visibility

The light extraordinary architecture, a free derivation of the carbon ring of the chemical formula of styrene, combines a textile membrane and pulsing lights to make an atmospheric whole.

Project details


Client

Styrolution

Location

Dortmund, Trade Fair K

Services

Facts

  • dreiform is happpy about winning the second price in the categorie "best technics" at FAMAB award
  • The Granule Shower was one of the most photographed exhibits at the trade fair

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