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Crystal clear:
Innovation becomes transparent.

3M World of Innovation

Redesign of the 3M Headquarter entrance in Neuss. Conception and realisation.

An inviting, interactive room experience for visitors and employees: dreiform takes intelligent product showcasing with transparent screens, a gesture-controlled company presentation, informal meeting areas, and a shop and merges them all into a semi-public brand space offering a high-quality environment for its occupants.

In other words,

dreiform creates an impressive experience of innovative force.
Stephan Rahn

Project details


3M Germany GmbH





  • 3M World of Innovation was awarded the Special Mention of the German Design Award
  • Winner in the categorie Interior of the Iconic Awards


Find more Interaction Design here.

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