Avery Dennison Customer Experience Center, Leiden
In the heart of Avery Dennison’s headquarters is the Customer Experience Center, which invites its guests on an interactive exploration of the company with versatile furniture as well as media and tactile elements.
The focus is on the Avery Dennison ‘label’ as a spatial, tactile and graphic design element that encourages intuitive understanding of the exhibition.
(Re)presentation
The dreiform concept is based on open architecture with flexible furniture, interactive, media and haptic elements as well as intelligent dramaturgy. Typically three-form: The company's material (foils) was used to design the furniture, thus creating a further level for the product experience.
Past and Future
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The legacy counter shows where Avery comes from and what’s new. -
A click wheel makes it possible to retrieve information in large format... -
...and easily switch between RSS feed, video and presentations there.
Project details
Client
Avery Dennison
Location
Leiden (Netherlands)
Services
- Apps, Microsites and Configurators
- Exhibition Design
- Explainer
- Spatial graphic
- Ideation
- Interactive Modules and Spaces
- Interior Design
- Programming
- Project Coordination
- Project Realisation
Facts
- Photographer: Constantin Meyer