Bayer MaterialScience Messe K
Covering an area of more than 1,000 square meters, the technology leader Bayer MaterialScience is presented as a future-oriented partner – ready for the interactive dialogue with its customers and partners.
Architecture, design, interactive media and tactile exhibits merge to an overall picture of an open innovation plattform.
From Megatrends to Business
Under this motto the company provides five global issues (climate, technology, mobility, life and health) and their relevance for each individual visitor within a multi-sensory communication
The service architecture is an integral part of the communication concept: its object is to form the framework for the design and production of media exhibit: large projections, interactive tables and information pillars. It is the homogeneous background for each mega-trend Islands.
At eye level
The large public area of the base is like an open space experience, merging the existing hall with nearly seamless transitions.
Dynamic facades surround the various functional areas and open for additions or exhibits. The illumination is chosen cautiously, deliberately emphasizing the media surfaces.
The heart of the show are five interactive tables that allow an intuitive understanding from the meta-level mega-trend to the detailed information of a product. The resulting portfolio tool is based on an open CMS and is used sustainably in the company.